São Paulo, January 2020 - Virtual assistants are increasingly present in people's routine, whether to help, answer questions and facilitate daily life. What they all have in common are women's names and the standard female voice, such as Lu, Siri, Alexa, Nat, Bia, etc. According to a study entitled "I'd Blush If I Could" published by UNESCO in May 2019, virtual assistants via Artificial Intelligence suffer from high levels of gender prejudice, although they usually answer with tolerant, subservient and passive phrases. Based on this context, the "Hey Update My Voice" movement was launched in partnership with UNESCO with the objective of drawing attention to cyber education and respect for virtual assistants, and ask companies to update their assistants' responses. If even virtual assistants are harassed, can you imagine how many women are victims of this kind of violence?